With the highly competitive market and the fast innovation in technology customers have become clever in differentiating what information is relevant to them and what is unnecessary. Every company needs to have a solid database to create demand generation and quality leads.
Telemarketing is one of the traditional marketing campaigns yet one that has not lost its importance and value, it allows you to outsource a part of your sales activity to attract new leads and maximize their sales.
The human element by calling your potential customers and pitching to them your products/ services by phone or to arrange a face to face or e-conference meeting with them, is still important and cannot be replaced by modern marketing channels.
Telemarketing remains one of the more profitable traditional marketing channels as many customers and prospects still prefer getting in touch with a real person before buying a product. It will also ensure you get new customers and qualified leads; however, this must be followed up with an equal successful telesales campaign to close the deal.
One of Market Gate’s strength is that we engage and help you identify and design the telemarketing and/or telesales activity needed so that it is tailored to you and meets the image you want to portray to your customer while achieving good ROI.